Public Relations and Fundraising Managers

Bookmark Print History Journal
x

Journal


    • Please sign in to view journal entries
x

Your Employment History in this Occupation

Please sign in to view Employment History
x
Rating
x

Please fill out the fields below to e-mail someone a link to this page

x
Please sign in to bookmark occupations

About the Job

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

It is also Called

  • Account Executive
  • Account Manager
  • Account Supervisor
  • Alumni Relations Coordinator
  • Business Development Director
  • Communication Manager
  • Communications Coordinator
  • Communications Director
  • Communications Manager
  • Community Relations Director

What They Do

  • Establish and maintain effective working relationships with clients, government officials, and media representatives and use these relationships to develop new business opportunities.
  • Write interesting and effective press releases, prepare information for media kits and develop and maintain company internet or intranet web pages.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Assign, supervise and review the activities of public relations staff.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Respond to requests for information about employers' activities or status.
  • Manage communications budgets.
  • Direct activities of external agencies, establishments and departments that develop and implement communication strategies and information programs.
  • Draft speeches for company executives, and arrange interviews and other forms of contact for them.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.

Interests

People who work in this occupation generally have the interest code: EA.

This means people who work in this occupation generally have Enterprising interests, but also prefer Artistic environments.

Work Values

People who work in this occupation generally prize Working Conditions, but also value Relationships and Independence in their jobs.

Things They Need to Know

  • English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
  • Customer and Personal Service - Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
  • Communications and Media - Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
  • Sales and Marketing - Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Things They Need to Be Able to Do

  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Coordination - Adjusting actions in relation to others' actions.

Education Required

Most of these occupations require a four-year bachelor's degree, but some do not.

LMI Region

Wages

In 2013, the average annual wage in United States was $111,260 with most people making between $53,360 and $184,290

Outlook

1.64%
avg. annual growth

During 2010, this occupation employed approximately 61,000 people in United States. It is projected that there will be 72,000 employed in 2020.

This occupation will have about 1,000 openings due to growth and about 26,000 replacement openings for approximately 27,000 total annual openings.